THE INFLUENCE OF PARTNERSHIP NETWORKING IN CSR AND SCM: EVIDENCE FROM BENEFICIARY’S FIRM PERSPECTIVE

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Purpose - Generally in Indonesia, program of corporate social responsibility (CSR) from large enterprises

-both private, foreign, and state ownership- to SMEs had been implemented on the training assistance and

support access to capital for SMEs. Basically, they are also could be implemented by with partnership

networking of supply chain management (SCM). Thus, the focus of this study was measuring impact of

the extent of integrated partnership networking of CSR and SCM would have an impact on strengthening

marketing performance and financial performance of the SMEs that beneficiary’s firms of CSR.

Design/methodology/approach –This study used statistical approach of partial least square (PLS) with

sampling used 111 of SMEs engaged in the garment, apparel, convection, and handicraft industry in

Central Java, Indonesia. PLS is a form of structural regression modeling with much in common, which

explains the developing concept of diagram model based on theory and previous research. This method

can show causality between variables that can measure the extent to which the model is built eligible to

be the purpose of the analysis of the study.

Findings - The finding study that there is a positive and significant impact of partnership networking of

CSR on marketing and financial performance of beneficiary’s firm. Meanwhile, the role of supply chain

management (SCM) to marketing and financial performance also is positively significant. The most

crucial point in this research is the positively significant from the role of interaction (moderation) between

CSR in training assistance with integrated partnership networking of supply chain management (SCM)

to beneficiary’s firm performance. There are also the positively impact of CSR in capital assistance with

integrated partnership networking of supply chain to beneficiary’s firm performance. It’s implication that

driving CSR and SCM with partnership networking between large enterprises with SMEs is very useful

and very important. It’s could be the best role model of CSR programs and be more effective to boost the

performance of SMEs in Indonesia and the other developing countries.

Originality/value - It has been a lot of empirical research into the impact of corporate social

responsibility (CSR) on the performance and reputation of the enterprises giving CSR. It used usually

focused a

Bidang Penelitian : Social Sciences
Tujuan Sosial Ekonomi : Economic Framework
Sumber Dana : Non-Ditlitabmas (Dalam Negeri)
Institusi Sumber Dana : Sumber Dana Lain
Peneliti : Sri Hartono,,
Diunggah tanggal : Senin, 2021-09-06