Abstract
This research deals with the potential of tobacco farmers in Wonosobo regency focusing on the identification of tobacco farmers’ characteristics due to economic, social, cultural, and demographic aspects. The purposes of this study are to determine the real potential of tobacco farmers and to manage the blueprint development of tobacco farmers’ socio-economic potential. An exploratory research is conducted in this study trying to explore the variables of farmers’ profiles, economic, and socio-cultural aspects. The results showed that based on the analysis of economic that generally the profession of tobacco farmers is considered quite profitable. Although based on the socio-cultural analysis showed that tobacco farmers’ mindset is still stagnant and monotonous, they actually have the potential on human and natural resources. Unfortunately, their development is inhibited by poor education, experience, and entrepreneurial spirit factors.

Keywords: tobacco farmer’s characteristics, socio-economic potential