ABSTRACT
Creative industries become current important national issue to study, considering that this factor is important for developing SMEs. However, only a few studies concerned with this development sector. Therefore, this study aims to analyze the dominant variables affecting the performance of the creative industries. This study is explanatory research which becomes the first step of developing a concept. The population of this study is the actors of creative industry based SMEs in Central Java. The sampling is conducted through purposive sampling technique, while the data are analyzed by using regression analysis. Based on the analysis of the findings, it is known that the variables of cost production credit and transparency have effect on the performance of creative industries. While the variables of capital credit and loans do not have effect on the performance of the creative industries.

Keywords: Capital Credit, Production cost credit, Transparency, Loans, and Performance