Abstract
The study of competitiveness of large scale and micro small and medium entreprises (MSMEs) has attrached some researcher. However, the existing study still in general in nature, by neglecting survive strategy, competitive capacity in the creative industries including supply chain management. Hence, this study attempts to identify supply chain in providing the goods and services for an improved competitiveness of creative industries in Central Java. The population of this study was all of the small and medium creative industries in central java. The data was gathered using the purposive sampling method. The samples analyzed were 102 creative industries distributed in Regency of Semarang, Klaten, Brebes, Pati, Kebumen, Magelang and Rembang. A questionnaire survey was conducted to study the. The discriminat analysis in this study was conducted by classifying MSMEs into high performing MSMEs and low performing MSMEs. This study employed test of equality of group means by using F test. The study revealed that there was difference among the variables of strategi pemasok partnership, information level, information quality and finance, product development, inventory management and planning and controlling (sig value less than 0.05.) In conclusion, There is a believe that if the seven variables are improved, enterprises performance will improve. It is recommended that a comprehensive model of improving the quality of supply chain management practice of creative industries focusing on the improving strategic supply chain, information quality, production and transportation is developed.

Keywords : supply chain management, creative industries, goods and services, competitiveness