Abstract
This study examines the develop concepts and empirical model of the innovation strategy. How the innovation could be improving the firm performance. This model, expected, can be resolve the controversy associated with the firm's overall performance. The difference with previous studies, the relationship of innovation strategies to financial performance that results are never consistent. In this study, not only to see a strategy of innovation and firm performance, but also assess the extent to which the innovation strategies can provide a positive value for the stakeholders. This is motivated by a number of companies that put more emphasis on financial performance for the benefit of shareholders, with many ignoring the other stakeholders, as evidenced by the many innovative strategies that impact financial performance but instead have a negative impact on the performance of social well-being of employees, and other stakeholders. The firm's ability to drive corporate performance certainly require the ability of integrating the expectations for innovation performance with ethical values. Therefore, the role of spiritual capital in fostering innovation performance, and how the role of resonance of ethics reputation in mediating and moderating the influence of innovation performance to corporate performance, it becomes important to study. The empirical study is very suitable to be applied to the creative industries, of course with many considerations with. The data will be taking from creative industries in regency of Semarang.

Keywords: Innovation performance, Capital spiritual, Resonance of ethics reputation, Firm performance, Creative industry.