Abstract

This study examines the increase of Social Security Administrator (BPJS) Health participant loyalty with shar’i approach. BPJS Health is a health organizing body in Indonesia, is a social insurance that does not seek profit. Increased loyalty of BPJS participants in this study is predicted by increasing the dimensions of service quality and satisfaction, which all are reviewed in Shar'i. Data collection method is by distributing questionnaires directly to BPJS Health card users at Islamic Hospital in Central Java, Indonesia. The study was conducted in 2018. The sample used was 248 people with the criteria of having undergone treatment at a selected hospital. The results of data analysis using Path Analysis can be concluded that Compliance, insurance systems, and patient satisfaction can significantly be used to increase the loyalty of BPJS participants. While variables that significantly influence patient satisfaction are Compliance, Reliability, Tangible, Empathy, Responsiveness and insurance systems. In this study, Assurance and Sincerity variables cannot be used to predict BPJS participants' satisfaction

Key words: BPJS Kesehatan, Loyalitas, kepuasan, pendekatan syar’i