Supply chain performance effectiveness helps to provide many direct and indirect benefits for
suppliers and manufacturing companies where it represents the ability to invent and produce solutions that
add more value to customers, distributors, and other parties. The purpose of this research is to examine the
effect of supply chain management practice (SCMP) that consists of supplier management, information quality,
and product development on supply chain performance effectiveness with firm age as the moderation
variable. The study sample includes 75 creative industry SMEs in Central Java, Indonesia. Research hypotheses
were tested using the statistical methods of multivariable linear regression. The results showed that supplier
management had a positive and significant effect on the supply chain performance effectiveness; Information
quality had a positive and significant effect on supply chain performance effectiveness; Product
development had a positive and significant effect o n supply chain performance effectiveness; and Firm
age strengthened the effect of supplier management on supply chain performance effectiveness.
Keywords: supply chain performance, supplier management, Information quality, Product development.