Abstract

Readiness Assessment Scorecard is offered to measure the extent to which the readiness of creative industries has a competitive advantage. A specific measurement model of competitive advantage will make it easier to develop the creative industry. The adoption of information technology (IT) can be studied from the perspective of readiness of users, which is the business actors for Micro, Small and Medium Enterprises (SMEs) creative industries in Central Java in adopting IT. The research design and model was developed by using Technology Readiness Index (TRI). The data used are primary data, and sample determination used rule of thumb from Hair et al (2006), with maximum likehood method. Data was collected by using survey method with questionnaire and analyzed using AMOS software. In general, the research findings indicate that SMEs in creative industries in Central Java have readiness to adopt IT. However, the research findings also indicate that perceptions of discomfort and insecurity are key issues that could potentially hamper IT adoption by SMEs creative industries in Central Java

Keywords: Readiness Assessment Scorecard, Technology Readiness Index, competitive advantage.