SUSTAINABILITY COLLABORATION MODEL FOR DEVELOPMENT OF DIGITAL CREATIVE INDUSTRY IN CENTRAL JAVA

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Abstract

Digital creative industries have a great potential in Indonesia, where in 2015 has a significant growth, which amounted to 8.81 percent (BEKRAF). Central Java Province as part of Indonesian government programme in ICT sector has also a huge potential in that field. Based on the results of previous studies, there are five areas of priority development of digital creative industry in Central Java, namely animations, games, software applications, multimedia and comics. In order to this development goes well and can produce products that can compete globally, it would require sustainable collaboration among stakeholders.

This article proposes a sustainable collaboration model between major stakeholders in the digital creative industries, consist of the industrial players, the educational institutionals, business, government, investors, and communities. For sustainability, identification of the collaboration is determined by the social, economic and environmental aspects. The social aspects are indicated by trust, fairness, commitment, and openess; the economic aspects are indicated by the economic benefits and the environmental aspects are indicated by environmentally friendly.

The model have been tested by focus group discussions with several stakeholders of digital creative industry in Central Java. The analysis uses qualitative and collaborative analysis. The results show that all stakeholder agree to the sustainable collaboration model for the development of digital creative industry in Central Java when considering the social aspects (trust, fairness, commitment, openess), economic aspects (mutual inter-stakeholder) and environmental aspects (environmentally friendly).

Keywords: Collaborative Model, Digital Creative Industry, Stakeholders, Sustainability

Nama Prosiding : The Fifth International Conference on Entrepreneurship and Business Management (ICEBM 2016)
ISSN : 978-979-9234-59-9
Tahun : 2016
Peneliti : Mutamimah,, Suryani Alifah,, Mustafa,,
Diunggah tanggal : Selasa, 2021-03-30