Abstrack

This study aims to analyze the concept of "business intelligence" which consists of social intelligence and digital intelligence in small and medium enterprises (SMEs). Business intelligence is believed to be able to improve the innovation performance of SMEs through social media orientation. Data collection was carried out by distributing questionnaires to 109 owners of fashion SMEs in Central Java, Indonesia. Data analysis using Partial Least Square (PLS). This study found that three hypotheses had a positive and significant effect. The innovation performance of small and medium enterprises (SMEs) can be improved through the use of social media (such as Instagram, Facebook, WhatsApp, etc.) sourced from business intelligence, namely social intelligence and digital intelligence. The results of this study contribute to the innovation performance development model for small and medium enterprises (SMEs). This research also provides a reference to business studies 4.0 that the use of social media does not always have a negative impact, but the use of social media to obtain information and knowledge will increase innovation performance.

Keywords: social intelligence, digital intelligence, social media orientation, innovation performance