Abstract

This study aims to build models and interpret the concept of gamification in Human Resource Management (HRM) practices in student organizations. Student organizations need this concept to attract members who belong to the millennial generation. In this study, HRM practices including recruitment and selection, training and development, compensation, maintenance, and separation were explored by incorporating the concept of gamification. This research is qualitative research involving 11 heads of university student organizations. Data analysis uses interactive analysis starting from data collection, data presentation and finally concluding. The results of this study resulted in a definition of the concept of human resources management-based gamification and found 22 themes of HRM based gamification practices ranging from recruitment, training, and development, compensation, maintenance, and separation.

Keywords: Human Resources, Gamification, Student Organization