INTER-FUNCTIONAL COORDINATION AND CUSTOMER RELATIONSHIP PERFORMANCE: AN ISLAMIC BONDING

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Abstract
Inter-functional coordination is a component of market orientation and a process of harmonizing all internal functions of the organization. Inter-functional coordination including the level of involvement, quality of information, and harmonization of relationships is needed to create customer value. The ability to build and maintain mutually beneficial relationships with customers will create superior customer satisfaction and value. Customer Relationship Performance will get better if the organization is able to integrate all internal functions based on Islamic values. The implementation of strong Islamic bonding is expected to improve the quality of the relationship. Inter-functional coordination supported by strong Islamic bonding will improve Customer Relationship Performance.
Keywords: Inter-functional Coordination, Customer Relationship Performance, Islamic Bonding.

Nama Prosiding : 8th ASEAN Universities International Conference on Islamic Finance
ISSN : -
Tahun : 2020
Peneliti : Mulyana,, Erlinda Ramadhani Permata Putri
Diunggah tanggal : Jumat, 2022-03-04