Abstract. The purpose of this study is to determine and analyze the effect of cash holding, firm size, and profitability on the enhancement of firm value and corporate governance as moderating. The research belongs to explanatory research with manufacturing companies in the consumer goods sub-sector as the sample. The companies listed on the Indonesia Stock Exchange during 2015– 2019, taken by purposive sampling method. The results of this study indicated that cash holding had a negative and significant effect on firm value. Meanwhile, firm size and profitability had a positive and significant effect on firm value. Subsequently, corporate governance can moderate the effect of cash holding on the enhancement of firm value.

Keywords: Corporate governance
Cash holding
Firm value
Firm size
Profitability