This study aims to analyze and test the relationship between market orientation and SMEs business performance with the architectural marketing capabilities and specialized marketing capabilities as intervening variables. The study used 450 Muslim SMEs in Central Java as a research sample. The data analysis technique used in this study is Structural Equation Modeling (SEM) with AMOS Version 22.0. The results of the research hoped that the five hypotheses showed the results of a positive and significant effect between variables, meaning that all hypotheses in this study were accepted. The architectural marketing capabilities and specialized marketing capabilities hoped can improve SMEs business performance so that both variables are becoming intervening variables.