The increase of both industrialization and tourism in Kasongan famous as pottery tourism Village since 1988, radically altered the local economy and domestic life. Based on oral history, survey, and documentary sources, this paper examine the impact of economics globalization to the diversity of culture in Kasongan. Globalization has two faces. If it can be managed properly, globalization can certainly give sufficient benefit to the country. The result of study indicates that pasedhuluran kinship systems in pottery production chain as one of social capital in socio-economic development in Kasongan, play an important role. This can be seen in terms of hiring local labor, then the pottery associated with the ordering system, and the use of the showroom to promote their pottery. Based on this note that the negative impact of globalization, especially the pottery in Kasongan indsutry can be minimized by pasedhuluran system. 

Pasedhuluran; Local Economic Development; Pottery