The purpose of this research was to examine the influence of goal orientation and self-regulation strategy on individual performance. The components of self-regulation strategy in this research using intention approach which is include: goal setting, planning and effort. The data were collected by distributing questionnaire to 203 sales persons from some companies in Semarang. The research tested to salesperson, because some attributes of salesperson profession are very suitable for research of goal orientation. The model of research was tested by structural equation model (SEM) method. Results showed that both learning and performance goal orientation were related to intended planning but were not related to setting goal and intended effort.

keywords : Good Orientation, Self Regulation, Individual Performance