Abstract

The long term goal of this research is to build a model of theoretical approaches to accomplish the conceptual controversies regarding the relationship of human capital, structural capital, customer capital, partner capital, social capital, the innovation comprehensively. In contrast to previous studies, which generally test the causality between tangible assets, innovation organizational performance. This study starts from the factors that may affect innovation, so as to obtain clarity about how to boost innovation in an organization. As for the specific purpose of this study is to conduct empirical testing and analyzing the influence of human capital, structural capital, customer capital, partner capital, social capital on innovation.

The method used is the analysis of literature deeply about human capital, structural capital, customer capital, partner capital, social capital, radical innovation, incremental innovation and company performance.

The results of this study are propositions formulated in the form of basic theoretikal models and developed in the form of empirical research hypotheses and models that can be tested for further research. Outputs from this research is the development of a new concept, a model of the relationship of human capital, structural capital, customer capital, partner capital, social capital on innovation and strategy for improving innovation.

Keywords: human capital, structural capital, customer capital, capital partners, social capital, innovation.