ABSTRACT

This paper aims to examine the effect of market orientation (MO) and entrepreneurial orientation (EO) on business performance (BP) with network innovation agility (NIA) as mediating variable. The respondents were 302 owners or leaders of fashion SMEs in Central Java, Indonesia. This study used Structural Equation Modeling (SEM) as data analysis. The results showed that market orientation, entrepreneurial orientation, and network innovation agility have a significant effect on business performance. Furthermore, network innovation agility mediates the relationship between market orientation and entrepreneurial orientation on business performance