This article aims to develop the entrepreneurial imaginativeness model (creative imaginativeness, social imaginativeness, practical imaginativeness) towards new product development performance with the antecedent of experience intensity. The respondents of this study are the 220 leaders of the Batik Micro Small and Medium Enterprises. The analysis technique in this study uses Structural Equation Modeling using AMOS software. The finding of this study is the main priority of entrepreneurial imaginativeness model development towards new product development performance by increasing creative imaginativeness, with indicators as follows: (1) I consider myself to be inventive; (2) I consider myself to be innovative; (3) I demonstrate originality in my work; and (4) I like to create original work. Creative imaginativeness is developed by experience intensity with the indicators as follows: (1) Business management; (2) Handling consumer complaints; (3) Good relations with outside parties; and (4) Handling dynamics.