Abstrak : This study aims to examine the role of Interaction Capability in encouraging Customer Participation towards creating Perceived Holistic Value in human transformative services, which are types of services that aim to create pleasant changes and improve customer welfare. Religious Interaction Capability is a new dimension as a reinforcement of the Interaction Capability dimension which previously only consisted of Individualized Interaction, Relational
Interaction, Empowered Interaction and Ethical Interaction Capability. Respondents in this study were outpatients at Islamic hospitals in Central Java Province, Indonesia, totaling 192 patients. Sampling using purposive sampling. Structural Equation Model (SEM) is used to analyze data and test empirical models. This study succeeded in proving the role of Religious Interaction Capability along with other interaction capabilities in encouraging religiocentric patients to carry out information seeking, information sharing and responsible behavior. All components forming Customer Participation have also been shown to be able to create Perceived Holistic Value, namely the perception of value that is not only at the transactional level as measured by process valuesand outcome values, but already at a more holistic level
with increasing religious values. The results of this study are useful for strengthening the Resource Based View Theory.
Keyword:interactioncapability,Kata kunci :

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