ABSTRACT

Internet is a new alternative for advertiser. Differentiate with Conventional media, internet have a good performance for example, global marketing around the world, and can be 24 hours (on line), with internet a consumer could he searched usefully information. Then can be personality service, costumization developed and low price for advertising budget. Creatif strategy a first scenario to create a site in internet. Therefore creative strategy have a two activity. First: a chains analysis of situation, product consument and market. Second: goal of analysis creative strategy would described in a strategic decision for to have essence of advertising she will be developed creative strategic followed by creative process. Creative process devided of two concept. Creative concept and creative execution. Concept of Site Advertisement would be seen in: 1) Adv style, 2) Format and lay out 3)information format 4) Facility. After process was builded then advertisement would be executed Advertisement execusion in internet more competitive than others media. Because an internet, technology supporting to create web and easy to understanding. Whereis it more fast in excecusion. With Internet a company can create web selves so it is more ecomist.