Abstract

Focus of reseacrh explored that the children advertising of foods and beverages product in television media was seed from media etics perspective. Purposed of reseach want to explored subtance of children advertising from media etics perspective. With Jaksa and Pritchard Theory, 1993, the excellent etics issue developed in communication media cross with fairness, accuracy and objectivity issue. Conclusion, children advertising in television media wasn't etics because had not fairness, not accuracy and objectivity value.

Keywords: Children, media, children advertising