Marketing of UKMs products is important to be attentive because it is directly related to economic growth and efforts to create a welfare society. Continuing research predecessor by researchers, who claim that spiritual intelligence-based performance contributed to the success of product marketing weaving sarung in Central Java. Sarung has promising opportunities in national and international markets. On the other side of the craftsmen and sarung sellers are in social and economic conditions that are heavily dependent on the owners of capital. Craftsmen  and sellers still hanging with work orders and supplies of capital owners. They do not have the power to determine the price of the product. One possible cause is the use of the communication network and the communication network path is not optimal.

               This study aims to reveal the flow of product marketing communication network sarung. This problem is very unique and distinctive to be revealed because it involves a social and cultural village-based workers and the use of traditional tools versus manufacturer.

               The theory used is the analysis of communication networks which are then applied in the implementation of the marketing network of UKMs sarung. Marketing theory-based and spiritual and intellectual. Population and sample used as informants are craftsmen and traders environment of UKMs in the region of Central Java Province.

               Data obtained by questionnaires and interviews. Primary data were then given the coding process and analyzed using the basic concept of a communications network that includes the types of relationships Mode One vs. Two modes, Directe vs undirected, symmetric versus asymmetric, and Weighted (valued) vs. Unvalued.

               The conclusion of this study is needed communication network is known, capital assistance system software, and utilization of information and communication technology. Researchers suggest the support of the government, business and professional associations that work together with the community to make progress together.

               This research is far from perfect, the coverage area is quite narrow, the other variables that it dominates the problems of UKMs products helped create obstacles for UKMs sarung product marketers.

 

 

Keyword: Network communications, product marketing, product UKMs.