The implementation of CSR in Indonesia is basically directed at developing the quality of community human resources and strengthening the people's economy based on small and medium enterprises. The implementation of CSR is a very important thing to do by the company because it will have a direct impact on the welfare of the community. The welfare of the community is very important because the company can exist because of the approval of the surrounding community. Communities around the company's environment must feel the benefits of the company's existence. CSR programs are very important for companies because they can increase the value of the company. The value of the company will increase if the implementation of CSR is successful in making people live in prosperity and more than that as a symbiotic mutualism between the company and the community.
That way the company will grow with various supports, especially the community around the company environment. PT Pegadaian has also created a CSR program whose purpose is to prosper the community and create a healthy and clean environment. The CSR program that has been established by PT Pegadaian is Pegadaian Bersih – Bersih which increases the community's knowledge about waste management because the waste collected by the community can be exchanged for gold savings. This encourages people to manage their household waste
as well as possible because the CSR program from PT Pegadaian makes waste that was previously left unattended to be beneficial to the community.
Keywords : CSR Implementation, Community Welfare, Company Value, CSR PT Pegadaian